The Bon Magazine Takin Care of Business editorial provides an exceptionally practical look at model Gertrud Hegelund. Stylist Marcus Soder paired high fashion ensembles with the needs of athletic, professional and dining settings, each one necessitating specific themed pieces.
Hegelund is found within a range of outfits in each image, captured here on behalf of photographers Klara Kallstrom and Thobias Faldt. Among the clothing displayed were off the shoulder bags, ivory sneakers, ballerina skirts and denim on denim pairings. Hair expert Mike Karlsson Lundgren matched each item according to the motif at play, seen in his inclusion of tight slicked back buns, dainty headbands, rustic knit hats and tousled tresses, matching each of the featured looks.