Dunkin' Recently Unveiled its New Takeaway Holiday Cups
Grace Mahas — October 29, 2020 — Marketing
References: news.dunkindonuts & thedieline
With the holiday season quickly approaching, Dunkin' is speeding up the festive cheer with the early release of its highly anticipated takeaway holiday cups. The branded cups feature the brand’s signature white and pink colors and typography but with a festive green addition. Available in three variants, the cups are adorned with the words 'Cheersin',' a fun play on the brand's name but with a holiday flare.
According to the coffee and doughnuts chain, Cheersin’ is “The perfect sentiment for this season, Cheersin’ is a playful combination of cheers and Dunkin’, symbolizing coming together in both celebration and appreciation. All about bringing some much-needed celebration and togetherness, and showing appreciation for the people in our lives who made this year possible.”
Image Credit: Dunkin'
According to the coffee and doughnuts chain, Cheersin’ is “The perfect sentiment for this season, Cheersin’ is a playful combination of cheers and Dunkin’, symbolizing coming together in both celebration and appreciation. All about bringing some much-needed celebration and togetherness, and showing appreciation for the people in our lives who made this year possible.”
Image Credit: Dunkin'
Trend Themes
1. Early Release of Holiday Cups - Opportunity for QSR brands to create buzz and increase customer engagement by releasing festive takeaway cups ahead of the holiday season.
2. Branded Cups with Festive Design - Potential for QSR brands to differentiate themselves and enhance brand recognition through holiday-inspired cup designs that align with their brand identity.
3. Playful Language on Cups - Innovative way for QSR brands to add a touch of humor and holiday spirit to their packaging, creating a memorable experience for customers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR chains can leverage the early release of holiday cups to attract more customers, build brand loyalty, and increase sales during the holiday season.
2. Beverage Packaging - Opportunity for packaging companies to collaborate with QSR brands in designing and producing festive takeaway cups that align with their branding and messaging.
3. Promotional Merchandise - Companies specializing in promotional merchandise can partner with QSR brands to create customized holiday cups that serve as collectibles, driving customer loyalty and repeat business.
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