Film can be a very nostalgic industry, always looking to the golden age of past directors that will never be reproduced. Thankfully, Phaidon Press has come out with 'Take 100: The Future of Film: 100 New Directors,' a forward-thinking hardcover coffee table-style book that explores the best emerging film directors.
Finally, we have something to look forward to and it's all organized in alphabetical order in 'Take 100.'
Implications - One of the best ways a brand can draw consumer interest is by creating products or ads that serve as homages or tributes to famous and successful pop-culture figures. By associating their brand with celebrating successful talents, the company embeds class and skill in the subconscious of consumers.
What's Driving This Trend
- Emerging Film Directors
- The rise of a new generation of film directors is an opportunity for disruptive innovation in the entertainment industry.
- Forward-thinking Film Products
- Creating new products that showcase up-and-coming film talent is a way to differentiate a brand in the entertainment market.
- Coffee Table-style Books
- The popularity of hardcover coffee table-style books presents an opportunity to showcase emerging talent across various industries; including film, fashion, music and more.
Who This Affects Most
- Entertainment Industry
- The entertainment industry can capitalize on emerging talent to create exciting and fresh content.
- Publishing Industry
- The publishing industry can create new coffee table-style books that showcase up-and-coming talent in various industries.
- Marketing and Advertising Industry
- Brands can create compelling campaigns that celebrate emerging talent to appeal to consumers who value class and skill.
