Due to the simplicity of snapping a photo with one's smartphone and placing it on social media channels, many people are stuck with zero attribution to their work, so Tagg.Ly is aiming to fix this.
The device is an app that can be downloaded from the Apple store, which can easily add a watermark to your photos. The app was developed by a journalist for VICE who noticed his work being shared multiple times, which was fine until no credit was given. To combat this, he invented Tagg.Ly as a simplistic way to mark one's work, and demonstrate that even smartphone images still rightfully belong to the person that took them. Hopefully this will help crack down on new sites stealing other people's work.
What's Driving This Trend
- Watermarking Apps
- Watermarking apps like Tagg.Ly provide a solution for content creators to protect their work and ensure proper attribution.
- Attribution Technology
- The development of attribution technology, like Tagg.Ly, allows for easy identification of original content and discourages theft.
- Content Copyright Protection
- The rise of apps such as Tagg.Ly highlights the increasing need for effective content copyright protection in the digital age.
Who This Affects Most
- Digital Photography
- The digital photography industry can benefit from watermarking apps like Tagg.Ly as they provide tools for photographers to protect their images and retain control over their intellectual property.
- Social Media
- The social media industry can integrate attribution technology, such as Tagg.Ly, to ensure proper credit and discourage unauthorized sharing of copyrighted content.
- Content Creation
- The content creation industry can embrace watermarking apps like Tagg.Ly to safeguard the originality and ownership of their creations, fostering a more secure and fair digital environment.
