Whimiscal Escapism Spring Fashion

The tac:tac Spring/Summer 2021 Capsule Explores Adventure

The tac:tac Spring/Summer 2021 capsule is full of playful looks that experiment with a series of colors and shapes to welcome the warmer seasons of the year. The Japanese fashion label channels the anxiety experienced at a global scale during the past year as inspiration behind the designs.

Due to the ongoing pandemic, the world was overwhelmed with concern and the collection is named in accordance, "Under the winter sky, everyone longed for their seaside." This looks to how we harbor feelings of being on vacation during the summer as much of the world remains under lockdown and continue to be for good reason. Asia has experienced a stable transition slowly back to life before the pandemic and the color palette showcases the optimistic standpoint.

Image Credit: tac:tac

Whimsical Fashion
Fashion trends that are fun and playful are becoming more popular as people crave positivity and escapism during uncertain times.
Colorful Design
Colorful and experimental designs are in demand as people look for ways to express themselves and their unique style.
Inspiration From Global Events
Fashion designers are finding inspiration in global events and using their creativity to comment on and contextualize them.

Where This Applies

Fashion
The fashion industry has an opportunity to embrace whimsical and colorful designs that provide a sense of joy and escapism for consumers.
Retail
Retailers can tap into the trend of whimsical fashion and colorful design to offer unique and attractive products that resonate with consumers.
Art and Design
Artists and designers can use global events as inspiration to create colorful and impactful designs that can be applied to fashion and other industries.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 48%
Freshness 10%