'Bell & Evans,' the chicken company headquartered in Pennsylvania, has launched the 'Tacos de Mexico' and 'Herbs D'Italia' pre-seasoned chicken products. These consumer packaged goods (CPGs) are made from 100% real dark meat and are sold ready to cook. The CPGs are sold in one-pound vacuum-sealed recyclable trays as part of the brand's commitment to sustainability.
The Tacos de Mexico flavoring is dressed in a custom taco seasoning. This seasoning includes chili peppers, oregano, cumin, black peppers, and more. The Herbs D'Italia flavor, on the other hand, is pre-seasoned with a variety of herbs and spices such as oregano, basil, and garlic.
While many consumers choose to buy ground beef products and whole chicken cuts, the advent of pre-seasoned and ready-to-cook ground chicken products may draw more attention to the sector of CPGs as a whole.
Image Credit: Bell & Evans
Key Themes Behind This Trend
- Pre-seasoned Convenience Foods
- Opportunity for companies to expand convenience foods into the pre-seasoned category.
- Sustainable Packaging
- Opportunity for companies to focus on sustainable packaging in order to align with consumers' environmental values.
- Alternative Protein
- Opportunity for companies to offer alternative proteins in response to growing consumer demand.
Where This Applies
- Food Manufacturing
- Food manufacturers could innovate by expanding their pre-seasoned and ready-to-cook product offerings.
- Packaging
- Packaging companies could innovate by offering more sustainable packaging solutions.
- Alternative Protein
- Alternative protein companies could innovate by creating pre-seasoned products to appeal to consumers looking for convenience.
