Knowing that many people appreciate a hand when it comes to preparing Thanksgiving feasts, brands are launching easy-to-order kits, like Taco Bell and its new Rolled Chicken Tacos Party Packs. The pack, which is only being offered for a limited time on Grubhub around Thanksgiving this year, has been dubbed the "ultimate Friendsgiving dish."
Inside the Friendsgiving meal pack, friends will find six Rolled Chicken Tacos, their choice of any three dips from options like spicy ranch, nacho cheese sauce or guacamole, plus seasoned beef tacos.
The shareable holiday meal pack has the potential to be a quick and easy addition to a group gathering's meal celebrating Thanksgiving or other occasions like at-home movie nights or evenings viewing sports.
Image Credit: Taco Bell
Why This Trend Is Growing
- Easy-to-order Kits
- The trend of launching easy-to-order kits for special occasions like Thanksgiving presents opportunities for brands to provide convenient meal options for consumers.
- Friendsgiving Meal Packs
- The popularity of Friendsgiving meal packs offers brands a chance to tap into group gatherings and provide shareable, hassle-free meal options.
- Limited Time Offers
- The trend of offering limited time meal packs like Taco Bell's Rolled Chicken Tacos Party Packs during Thanksgiving creates a sense of urgency and exclusivity, enticing consumers to try them.
Industries Being Reshaped
- Food Delivery Services
- Food delivery services can leverage the trend of easy-to-order meal kits to expand their offerings and attract more customers.
- Fast Food Restaurants
- Fast food restaurants can capitalize on the popularity of Friendsgiving meal packs to cater to group gatherings and boost sales during the holiday season.
- Snack and Convenience Food
- The limited time offers like Taco Bell's Rolled Chicken Tacos Party Packs present an opportunity for snack and convenience food brands to create exclusive, seasonal products that drive consumer interest and sales.
