'Tabasco: a Burlesque Opera' Revives a 19th Century Musical
Laura McQuarrie — January 26, 2018 — Marketing
References: neworleansopera.org & charlotteobserver
In celebration of New Orleans' 300th anniversary, the 150th anniversary of Tabasco sauce and the New Orleans Opera's 75th anniversary, comic 'Tabasco: a Burlesque Opera' sold-out performances are running throughout the end of January.
The opera revives a 19th century musical comedy by George W. Chadwick that was originally performed in 1894. Although the opera was initially created without the knowledge of the McIlhenny Company, the maker of the spicy pepper sauce, the company approved it and it became a hit sensation across the United States, with the McIlhenny Company sponsoring the original tour.
Now, the show has been revived at the Le Petit Théâtre du Vieux Carré, promising much hilarity and entertainment from international conductor Paul Mauffray, director Josh Shaw, an all-new cast and the New Orleans Opera Chorus.
The opera revives a 19th century musical comedy by George W. Chadwick that was originally performed in 1894. Although the opera was initially created without the knowledge of the McIlhenny Company, the maker of the spicy pepper sauce, the company approved it and it became a hit sensation across the United States, with the McIlhenny Company sponsoring the original tour.
Now, the show has been revived at the Le Petit Théâtre du Vieux Carré, promising much hilarity and entertainment from international conductor Paul Mauffray, director Josh Shaw, an all-new cast and the New Orleans Opera Chorus.
Trend Themes
1. Comedic Opera Revivals - More adaptations of old comedic operas can be re-imagined and marketed with a local twist to generate interest and revenue.
2. Brand-sponsored Entertainment - More companies can embrace and sponsor outside creative endeavors to build a positive brand image while reaching new audiences.
3. Regional Cultural Celebrations - Festivals celebrating local cultures can be used to promote regional tourism and support the local economy.
Industry Implications
1. Food and Beverage - Other food and beverage companies can collaborate with the arts community to create unique opportunities for entertainment and brand awareness.
2. Entertainment - The entertainment industry can explore new ways to re-imagine classic works and attract diverse audiences by embracing emerging talents.
3. Tourism - The tourism industry can collaborate with local businesses and cultural institutions to showcase the unique cultural and social history of their region.
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