Symington Launches New Line of Port Geared Towards Younger Generation
Niko Pajkovic — October 28, 2021 — Lifestyle
References: symington & thedrinksbusiness
Symington Family Estates, a premium port wine producer based out of Portugal, has introduced a new line under its subsidiary brand, Graham's Port. The new range comes with two versions: a ruby port named 'Graham’s Blend No12' and a white port called 'Graham’s Blend No5.'
According to the company, the new line of ports is targeted towards a younger generation of wine drinkers who may otherwise overlook the port. In addition, both new expressions have been crafted to be highly mixable. “We suggest people mix the white with tonic and some ice and lemon and mix the ruby port, which is fresher and tastes like forest fruits, with sparkling wine or ginger beer," explains Luís Fernandes, the marketing representative of Symington Family Estates.
Image Credit: Symington Family Estates
According to the company, the new line of ports is targeted towards a younger generation of wine drinkers who may otherwise overlook the port. In addition, both new expressions have been crafted to be highly mixable. “We suggest people mix the white with tonic and some ice and lemon and mix the ruby port, which is fresher and tastes like forest fruits, with sparkling wine or ginger beer," explains Luís Fernandes, the marketing representative of Symington Family Estates.
Image Credit: Symington Family Estates
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