The Sydney Zombie Walk is a spectacle of spooky proportions. Undead fanatics travel far and wide to participate in the annual festival, which involves dressing up and walking the streets in a lifeless manner.
Children and adults thoroughly enjoy the enticing undead festival, donning costumes ranging from zombie brides to Micheal Jackson in the iconic Thriller video. Check out the Sydney Zombie Walk in the featured gallery.
Implications - Elements of the supernatural provide a sense of fascination in contemporary culture. Zombies are just one example of how the walking dead has the potential to garner recognition and stand out. Companies should consider how to leverage other varieties of the supernatural to sell their products.