The increased focus on digital solutions has downplayed certain mainstay aspects of business like the business card thanks to new platforms like 'Switchit.' Positioned as a mobile CRM app, the platform enables users to share their information with potential clients and customers in a streamlined manner rather than simply sharing physical information. This makes the process of scheduling a meeting and following up afterwards simpler for business owners or customers to ensure a potential connection is never allowed to go unfulfilled.
The 'Switchit' platform focuses on enriching the one-on-one connections made at conferences or meetings and enables users to create multimedia-rich profiles that recipients can easily navigate. As the smartphone continues to dominate when it comes to professional socialization, we'll likely continue to see solutions come about that enhance the experience.