Commercial Depicts Swiss Icons in Bas-Relief Sugar Drawings

 - Jan 19, 2009   Updated: Aug 22 2011
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Sometimes the best ads are those that are deceptively simple. This commercial for Swiss Sugar and NeueLGK, Zurich by Loose Moose and Solid & Haller Film depicts a series of iconic Swiss exports and facets of life. They're drawn in simple bas-relief form in sugar, the way you'd write your name in sand on the beach. The execution of the ad is flawless, and the association between Switzerland and quality is instantly made clear.

Implications - Using attention-grabbing advertising is an effective way for companies to attract the attention of critics and audiences alike. Incorporating features that are not typically used in certain facets of the advertising world ensures that a company and its services stand out from its competition.