Tower 28 has built a loyal following by championing clean, high-performance products with non-irritating ingredients for sensitive skin, and now it's bringing that same care to its first foundation, the Swipe Serum Foundation. This lightweight, breathable, non-acnegenic foundation is hydrating, smoothing without silicones, useful for strengthening the skin barrier and helps reduce inflammation and bacteria on the skin thanks to portulaca extract.
Developed alongside celebrity makeup artist Delina Medhin, the Tower 28 Swipe Serum Foundation was designed to reflect representation across 36 shades and account for real variations in skin. More than specifically being supportive of people with blemish-prone skin, the foundation's innovative formula was designed to be moisturizing and comfortable enough for someone with eczema.
Key Themes Behind This Trend
- Skin-care Makeup
- Hybrid complexion products that combine coverage with barrier-supporting, anti-inflammatory benefits signal new growth potential in functional beauty formulas.
- Sensitive Skin Formulations
- Rising demand for non-irritating, non-acnegenic cosmetics creates space for brands to differentiate through clinically minded ingredient choices.
- Inclusive Complexion Ranges
- Expanded shade systems designed around real skin variation highlight competitive opportunities in personalized and representation-led beauty.
Where This Applies
- Beauty and Cosmetics
- Performance makeup with skin-health benefits is reshaping category expectations beyond color, finish and wear time.
- Dermatology
- Cosmetic products tailored for eczema-prone and blemish-prone consumers point to stronger overlap between daily beauty routines and skin-condition support.
- Personal Care
- Clean, breathable formulas with microbiome-conscious claims reflect broader consumer interest in comfort, safety and long-term skin wellness.
