Preventative Drowning Infographics

This Swimming Infrographic Examines Accidental Death

Water is essential to our survival, but can also be fatal if we're not equipped with the skills to properly handle it. This swimming infographic by SwimShop details the dangers of not teaching our children how to swim.

Drowning is the third leading cause of accidental death worldwide, killing nearly 400,000 people each year. The most disturbing part of this statistic is that the majority of these tragic deaths are, indeed, preventable. Unfortunately, swimming and swimming lessons are not ranked a top priority for most parents and educators. Though swimming lessons are nationally mandated in the UK, 20% of British citizens still can't swim by the time they reach adulthood. The schools, it appears, are not fulfilling their requirements. That statistic grows when we look at the US, where swimming lessons are not part of the curriculum.

If you're someone who has yet to take the plunge, this infographic offers a pretty compelling argument on why you should dive in.

Water Safety Education
Opportunity for companies to create innovative and engaging methods of teaching water safety to prevent drowning.
Swimming Lesson Promotion
Opportunity for companies and organizations to increase promotion of the importance of swimming lessons for all ages in preventing accidental drowning.
Technological Solutions
Opportunity for companies to develop and implement technological solutions to improve drowning prevention and water safety education.

Who This Affects Most

Education
Schools and educational organizations can provide swimming lessons and promote water safety education as a core part of their curriculum.
Recreation
Swimming pools, water parks, and other recreational companies can prioritize water safety education and implement innovative techniques for safe water activities.
Technology
Companies in the technology industry can develop and implement solutions such as water safety sensors or virtual reality water safety education programs to prevent drowning.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 89%
Freshness 8%

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