The Milram sweetened lactose-free whipped cream has been developed by the Germany-based dairy brand as a product for the foodservice category.
The product has had lactase added to the milk that breaks down the lactose into glucose and galactose, which give the whipped cream a lactose-free formulation but also a sweeter taste. The product thus enables the brand to reduce the sugar content to 9% and position as much lower than the industry standard. The result is a free-from whipped cream perfect for a variety of applications within the foodservice category.
Marketing Lead OOH Maarten Ploos van Amstel spoke on the Milram sweetened lactose-free whipped cream saying, "We are able to produce a whipped cream that is just as delicious and sweet, but with less sugar, meeting the trend for lower sugar consumption."
Image Credit: Milram
Why This Trend Is Growing
- Lactose-free Innovations
- The rise of lactose-free products is shaking up traditional dairy offerings, providing options that cater to a growing population of lactose-intolerant consumers.
- Sugar Reduction in Dairy
- Innovations in reducing sugar content in dairy products are gaining traction, responding to consumer demand for healthier, low-sugar alternatives.
- Functional Dairy Products
- Dairy products with added functional benefits, like lactose-free and sweetness-enhanced options, are capturing the attention of health-conscious consumers.
Industries Being Reshaped
- Dairy Industry
- The dairy industry is transforming with the introduction of lactose-free, low-sugar products that challenge conventional dairy standards.
- Foodservice Industry
- In the foodservice sector, there's burgeoning interest in versatile, health-oriented ingredients that meet specific dietary preferences and requirements.
- Health Food Market
- The health food market is benefiting from lactose-free and reduced-sugar products, aligning with a general shift toward healthier eating habits.
