The Sweet platform enables artists to have a dialog with their fans, and it is seeing a drastic increase in demand as people are remaining home due to COVID-19. The increase in demand is in part because the Sweet platform has a live crowd polling feature, titled 'You Decide.' This means that fans can interact with artists during the stream, which lets them participate in what happens.
The CEO of Sweet spoke about the impact that live polling can have on the user experience, "Fans everywhere are looking to breathe their voice into live experiences, and now have a platform which enables them to actively engage in a live performance from artists and creators."
A number of prominent artists have already scheduled streams on the Sweet platform, including Mo Pitney, Wengie, Abby Anderson, and more.
Image Credit: Sweet
Key Themes Behind This Trend
- Real-time Live-stream Polling
- Enabling fans to actively engage with artists during live streams through real-time polling data.
- Increased Demand for Fan Interaction Platforms
- As performers and audiences seek innovative ways to engage while staying at home, demand for interactive streaming tools has skyrocketed.
- Integration of Live Engagement Features
- Live interactive features, including real-time polling and live chats, are becoming essential aspects of digital events.
Where This Applies
- Live Streaming
- Platforms offering live streaming solutions for live events and performances, providing real-time engagement features that create community and foster interaction with the viewers.
- Virtual Event Production
- Businesses and artists that plan, coordinate, and produce virtual events and digital media, incorporating real-time audience feedback through live polling and other innovative interaction tools.
- Social Media Platforms
- Social media networks that support live interactions between creators and audiences, offering live streaming tools, polling features and other forms of dynamic engagement.
