The Sweet Nothings Collection is More Vulgar than Loving
Meghan Young — November 26, 2010 — Fashion
References: boutiques.refinery29 & fabsugar
The Sweet Nothings necklace collection is deceptively heartfelt. Fine and delicate with a simple gold heart pendant, its hand-engraved etchings actually have more to say than 'sweet nothings.'
Created by In God We Trust, the Sweet Nothings collection is comprised of 20 necklaces, each with a different saying such as 'Hot Mess' and 'Stuff My Muff.' Priced at $40, each is fashioned out of brass and 18 inches in length.
Created by In God We Trust, the Sweet Nothings collection is comprised of 20 necklaces, each with a different saying such as 'Hot Mess' and 'Stuff My Muff.' Priced at $40, each is fashioned out of brass and 18 inches in length.
Trend Themes
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Vulgar Love — The rise of jewelry with love messages that are not conventional could disrupt the way love is expressed and add novelty to traditional jewelry designs.
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Incongruous Engravings — The trend of engraving seemingly incoherent messages on fine jewelry presents disruption opportunities for similar messaging on everyday fashion and home accessories.
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Subtle Cursing in Accessories — The emergence of accessories that convey subtle cursing and libidinous messages could provide breakthrough disruption opportunities in the fashion and jewelry market business.
Industry Implications
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Fashion — Fashion companies could take inspiration from the Sweet Nothings necklaces and incorporate unconventional and playful messages into everyday items like t-shirts and socks.
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Jewelry — Jewellery companies could create collections with a playful twist and explore the creation of non-conventional message pieces like the Sweet Nothings collection.
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Greeting Cards — The emergence of incongruous engravings on fine jewelry presents opportunities for the greeting card industry to create a line of 'misfit' love cards for unconventional expressions of love.
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