Swarovski Elements is a company known around the world for delivering the very finest crystal products money can buy, but let it never be said that they aren't a company that knows how to diversify their influence into a seemingly endless amount of new markets and business ventures. From accessories to tree ornaments, to computer cases and tablets, they are one company that doesn't know the meaning of the word stagnation.
It is in this spirit of endless innovation that Swarovski Elements has recently unveiled their exciting new collection of crystal-studded wallpapers. Featuring nine design varieties that were designed in collaboration with Karen Beauchamp, the Swarovski Elements wallpaper collection features extensive use of Swarovski crystals set against velvet flock, reflective foil and a layered ink leather metallic finish.
Key Themes Behind This Trend
- Crystal-studded Wallpapers
- Opportunity for disruptive innovation in the interior design industry by combining luxurious materials like Swarovski crystals with unconventional surfaces like velvet flock and metallic finishes.
- Diversification of Swarovski Elements
- Potential for disruptive innovation in the consumer goods industry by expanding the use of Swarovski crystals beyond traditional accessories and ornaments.
- Collaborative Design Partnerships
- Opportunity for disruptive innovation in the design industry by collaborating with renowned designers like Karen Beauchamp to create unique and luxurious products.
Where This Applies
- Interior Design
- The use of crystal-studded wallpapers presents a disruptive innovation opportunity for the interior design industry to create more luxurious and visually striking spaces.
- Consumer Goods
- Swarovski Elements' diversification into crystal-studded wallpapers opens up a disruptive innovation opportunity for the consumer goods industry to incorporate luxurious materials into everyday products.
- Design
- Collaborative design partnerships, such as the one between Swarovski Elements and Karen Beauchamp, offer a disruptive innovation opportunity for the design industry to create exclusive and high-end products.
