This Absolut sustainable vodka bottle is being launched by the brand in the UK as an eco-focused packaging solution that is sure to garner the attention of consumers and eco warriors alike. The 700ml bottle is made with 60% recycled blue glass that is achieved with a mixture of 53% paper and 43% recycled plastic, and features 16 swirls embossed onto the surface. These speak to moments of togetherness that are being maintained primarily in spirit as of late as consumers spend more time apart.
Off-Trade Channel Director for Pernod Ricard UK Chris Shead spoke on the new Absolut sustainable vodka bottle saying, "We know sustainability is important to shoppers, with data showing that 83% of consumers globally select brands that have a better record of sustainability. We also know that the Absolut limited-edition bottle is a collectible item for those loyal to the brand and we can’t wait to give our consumers the chance to be a part of our sustainability journey.”