Functional Spring-Ready Streetwear

Supreme and Stone Island Join Forces for the Spring 2022 Season

Supreme and Stone Island work in collaboration on a new collection designed for the Spring/Summer 2022 season. The two forces are no strangers to one another, having worked together before. This time, the two deliver an expansive range that includes a plethora of staple designs and outerwear options.

The exclusive pieces are ready for any adventure with water-resistant resin-coated materials on a nylon material, which can be seen on the Reversible Faux Fur Parka and the Reactive Ice Camo Ripstop Jacket -- this is notably heat-sensitive. Those who want a more muted option can opt for the Cordura shell jacket that has water-resistant sensibilities and is available in the tonal options of either black or a bright yellow.

Image Credit: Supreme

Functional Streetwear
There is an opportunity for other streetwear brands to collaborate with technical clothing brands, creating functional and stylish clothing for the outdoors.
Water-resistant Materials
The use of resin-coated materials demonstrates a demand for clothing that can withstand the elements, which could be an opportunity for sustainable and eco-friendly materials built for functional outerwear.
Reactive Materials
The utilization of heat-sensitive reactive materials in clothing can pave the way for other innovative style choices using materials that react to the wearers' surrounding environments.

Where This Applies

Fashion
The fashion industry will need to keep up with the demand for innovative and functional clothing that can be used for daily wear and outdoor activities.
Sportswear
The sports industry may benefit from integrating high-tech fabrics into their clothing lines to provide athletes with functional clothing that is also practical for daily wear.
Textile Manufacturing
Textile manufacturers may consider exploring the creation of eco-friendly, recyclable, and sustainable materials with water-resistant qualities for the creation of functional outerwear.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 18%
Freshness 13%

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