Lightweight Technical Spring Apparel

Supreme and Stone Island Join Forces Once Again for SS19

Supreme and Stone Island work in collaboration on another collection prepared for the warmer Spring/Summer 2019 season. The latest range highlights the functionality delivered by the Italian techwear label and the Japanese streetwear imprint's stylistic expertise.

The duo pays close attention to the technicality and intricate details whilst also highlighting subtle details throughout the range. Some of the pieces include backpacks, hats, pants, cargo vests, and jackets -- notably, all of these pieces are constructed from a 'brushed-cotton 2C camo-OVD' material. The sporty trousers are constructed from a New Silk Light fabric that gravitates attention. Additional pieces include the Bermuda shorts and a cotton wool hoodie that boasts a fabric dyeing process to deliver a dusty completion.

Technical Apparel Collaboration
Opportunity for brands to collaborate and combine technical functionality with stylistic expertise in apparel collections.
Techwear Fashion
Growing demand for techwear garments that emphasize functionality and intricate details.
Fabric Innovation
Opportunity to explore new fabric materials and dyeing processes in the creation of lightweight spring apparel.

Where This Applies

Fashion and Streetwear
Opportunity for fashion and streetwear brands to incorporate technical features and collaborations into their collections.
Sportswear and Outdoor Gear
Growing market for sportswear and outdoor gear that leverages technical materials and functionalities.
Textile and Materials
Opportunity for textile and materials industries to develop new lightweight fabrics and innovative dyeing techniques for spring apparel.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 46%
Freshness 8%