Graphic-Centric Bold Streetwear

Supreme and HYSTERIC GLAMOUR Launch a Capsule for Spring

Supreme and HYSTERIC GLAMOUR join forces on a new collection of garments designed for the Spring 2021 season. The Japanese label taps the streetwear giant to result in a special capsule of goods that allow the graphic expertise of HYSTERIC to shine.

The most notable piece in the collection is the Artisanal Snake Print that makes its way onto pieces such as the Truck Jacket and the Painter Pants to match, as well as the Crusher, which is offered in three colorway designs. Another notable set is the Track Jacket and Shorts that are marked on the side by some rainbow stripes -- this is also available in three different colorway options. The collaborative capsule is set to launch officially on March 18 in the US and March 20th in Japan.

Image Credit: Supreme

Graphic-centric Streetwear Capsule Collections
Collaborations between well-known streetwear brands and designers with graphic-heavy designs to create limited-edition collections.
Printed Artisanal Streetwear
The use of artisanal or handmade prints on streetwear apparel, adding a unique and exclusive element to each piece.
Colorway Variety Capsules
Streetwear brands creating collections that offer the same design in multiple colorways to appeal to a wider range of consumers.

Where This Applies

Streetwear Fashion Industry
A niche fashion industry focused on the creation and sale of casual and trendy clothing and accessories.
Graphic Design Industry
Industries specializing in designing and creating images and visuals to communicate information and messages.
Online Retail Industry
Industries that sell products through online platforms like e-commerce websites or social media stores.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 9%
Freshness 10%