Models Valerija Kelava and Chloe Memisevic take on the windy elements of spring in the 'Supersize Me' Interview April 2011 editorial.
Lensed by photographer Craig McDean, these models pump up the looks and make windswept hair look good. It's all abut volume this season as we take a look at labels from Alexander Wang, Bottega Veneta, Givenchy and others who are playing with oversized proportions and big, flowy shapes in spring/summer pieces. Styled by Karl Temper, the black and white images of long manes and free-flowing ensembles billowing in the wind, matched with smoky, smudged makeup, make for ultra-dramatic looks.
This season, the 'Supersize Me' Interview April 2011 spread wants you to relax in wide-legged pants, extra-long dresses and super-stretched heels.
What's Driving This Trend
- Big Hair
- There is a disruptive innovation opportunity to create innovative hair products and tools that can help people achieve voluminous hairstyles.
- Oversized Proportions
- There is a disruptive innovation opportunity to design and produce fashion pieces with exaggerated proportions and bold silhouettes for the spring/summer season.
- Windswept Looks
- There is a disruptive innovation opportunity to develop beauty and fashion techniques that can recreate the natural and effortlessly chic windswept aesthetic.
Who This Affects Most
- Beauty Products
- The beauty products industry can explore opportunities to develop new hair products and tools that can enhance volume and create big hairstyles.
- Fashion Design
- The fashion design industry can embrace the trend of oversized proportions by creating clothing with exaggerated shapes and bold silhouettes.
- Beauty and Fashion Photography
- The beauty and fashion photography industry can experiment with capturing and showcasing the naturally windswept look in editorial spreads and advertising campaigns.
