SuperNatural Radiance Serum Broad Spectrum SPF 30 Sunscreen is the newest launch from RMS Beauty and its multitasking formula is effective for providing protection and correction and a healthy-looking glow in three flattering shades. Light Aura, Medium Aura and Rich Aura are three ultra-sheer shades, each of which is beneficial for evening out the skin tone, providing hydration and concealing imperfections with a weightless feel and a form that's easy to blend.
This tinted skin-nourishing mineral-based daily sunscreen serum features soft-focus technology and is powered by GlowPlex, a cocktail of natural peptides like quinoa seed extract, niacinamide and pea extract. This easily blended serum can be worn alone or with foundation and thanks to its numerous benefits, it also has the potential to replace primer.
What's Driving This Trend
- Tinted Sunscreen Serums
- The rise of tinted sunscreen serums offers businesses an opportunity to develop innovative products that combine sun protection, correction, and a healthy glow.
- Multitasking Skincare Products
- The popularity of multitasking skincare products opens up avenues for businesses to create innovative formulas that provide multiple benefits, such as evening out skin tone, hydration, and concealing imperfections.
- Mineral-based Sunscreen
- The demand for mineral-based sunscreens presents an opportunity for companies to develop disruptive innovations that offer effective broad-spectrum protection while using natural ingredients.
Who This Affects Most
- Beauty and Skincare
- The beauty and skincare industry can leverage the trend of tinted sunscreen serums to create new products that cater to consumers looking for multi-functional solutions.
- Cosmetics
- Cosmetics companies can explore the trend of multitasking skincare products to develop innovative formulas that offer a combination of sun protection, correction, and a healthy glow.
- Natural and Organic Products
- The natural and organic products industry can capitalize on the demand for mineral-based sunscreens by creating disruptive innovations that meet consumers' desire for effective, eco-friendly sun protection.
