Hyper-Luxurious Timepieces

The Henry Graves Supercomplication Just Sold For $24 Million

The Henry Graves Supercomplication watch -- the Guinness world record holder for the most complicated handmade pre-digital timepiece -- was auctioned off by Sotheby's Geneva for an unbelievable $24 million. The watch was made all the way back in 1932, and was purchased by an anonymous buyer.

The Supercomplication has a front face and a back face. Its gold case contains 920 parts, 430 screws, 110 wheels, 120 removable parts, 70 jewels and a tiny aperture that helps you peek inside to make sure the mechanism is working well.

The timepiece has a perpetual calendar that will work till 2100, sunrise and sunset time indicators, a night sky map set for New York and chimes.

This watch is super-complicated, super-expensive and ultra-indulgent.

Ultra-luxury Timepieces
There is a growing trend towards producing timepieces with extraordinary features and premium materials, targeting the ultra-rich and collectors.
Vintage Watch Reemergence
An increasing number of people are shifting their focus to vintage and classic timepieces as a status symbol and as an investment opportunity.
Supercomplication Innovation
There is a trend towards creating modern watches that rival the complexity and craftsmanship of the Henry Graves Supercomplication, with innovative features and materials.

Who This Affects Most

Luxury Goods
The luxury goods industry is set to benefit from the growing demand for ultra-luxury timepieces that cater to the tastes of the wealthiest customers.
Auction Houses
As the prices of ultra-luxury timepieces set new records, auction houses such as Sotheby's and Christie's stand to gain from the sale of rare and collectible watches.
Watch Manufacturing
There is an opportunity for watch manufacturers to develop and produce innovative timepieces with advanced features and materials to appeal to collectors and buyers of ultra-luxury watches.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 38%
Freshness 8%