Japanese folks evidently like snow. There are a number of fairs and festivals that celebrate the frozen white stuff - the Sapporo Snow Festival, the Lake Tazawa Snow Festival, and the Kanda Yuki-Daruma Fair, to name a few. At one fair, they even trucked in 70 tons of snow. These pics show just how cool snow can be.
Implications - Dramatically impressive creations like these draw visitors from miles around, and dazzle onlookers with their bold and groundbreaking impressiveness. Advertising companies struggling to make a connection with consumers on any kind of meaningful level need only look to events like this to see how big an impact thinking outside the box can have.