Japanese folks evidently like snow. There are a number of fairs and festivals that celebrate the frozen white stuff - the Sapporo Snow Festival, the Lake Tazawa Snow Festival, and the Kanda Yuki-Daruma Fair, to name a few. At one fair, they even trucked in 70 tons of snow. These pics show just how cool snow can be.
Implications - Dramatically impressive creations like these draw visitors from miles around, and dazzle onlookers with their bold and groundbreaking impressiveness. Advertising companies struggling to make a connection with consumers on any kind of meaningful level need only look to events like this to see how big an impact thinking outside the box can have.
Super Snow Sculptures
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