The Super 8 Hotel's concept vehicle was designed after the chain's unique accommodations and claims to be a road trip companion unlike any other.
This unique vehicle serves as a marketing tactic to promote the new $100 million dollar renovation that the Super 8 Hotel underwent throughout the United States. The new car, dubbed the RoadM8 aims to align the hotel chain's values with that of a dependable and modern design, reminding consumers that like the car, the Super 8 hotels go hand-in-hand with traveling.
Underneath the hood of the vehicle features the same mural that's found inside of the hotel's guest rooms. Meanwhile, the car's interior features the same color scheme as the hotel, while the seats are lined with the same fabric used in the room's duvet covers.