SUNNEI's SS21 collection made its runway debut from an empty swimming pool in Milan, representing yet another creative way to put on a socially distant fashion show. As consumers, we've always looked to the fashion world for next year's trends, making this year incredibly hard for designers, who heavily rely on in-person attendance at fashion shows.
While many brands opted to go virtual, SUNNEI flexed its creative muscle by heading to Milan to debut its line from an empty swimming pool. The exciting and socially distant event invited 100 people for the in-person crowd, and livestreammed the show for the rest of the world to see. As expected, this range included numerous looks that were gender fluid and minimalist.
Image Credit: sunnei
What's Driving This Trend
- Empty Pool Runway Shows
- Designers can create innovative fashion shows in unconventional locations and formats to adapt to the challenges of social distancing.
- Gender-fluid Minimalism
- Designers can cater to the growing demand for gender-neutral and minimalist fashion by introducing versatile clothing options.
- Hybrid In-person and Virtual Fashion Shows
- Designers can leverage live streaming technology to host hybrid fashion shows that offer an immersive viewing experience for both in-person attendees and online viewers.
Who This Affects Most
- Fashion
- Fashion designers and retailers can adapt to social distancing guidelines by exploring innovative approaches to showcasing their collections in unconventional settings and formats.
- Live Events
- Event organizers can leverage hybrid event formats that combine in-person attendance with live streaming technology to reach a broader audience and maximize attendance.
- Technology
- Technology companies can support the fashion industry's transition to hybrid fashion shows by developing tools and platforms that enable seamless live streaming and immersive viewing experiences across multiple channels.
