The Sunglass Hut Holiday 2014 advertisements feature a merrymaking Georgia May Jagger. Alongside model Marlon Teixeria, Jagger stood among an engaging backdrop, complete with mistletoe and an all-white Christmas tree.
In addition to images, an accompanying video displays Teixera and Jagger playing cheerfully with one another, both popping out from the tree while clad in dark sunglasses.
This campaign showcases alternative ways to publicize eyewear during the holiday season. Instead of releasing images of the products, Sunglass Hut has made the display interactive with the two moving about on the red-tinged set. With a lace red dress and a sleek suit, the production is also festive, acknowledging the holiday season for fans of the brand.
What Makes This Trend Stand Out
- Interactive Advertising
- The Sunglass Hut Holiday campaign showcases the trend of interactive advertising by creating an engaging backdrop and featuring models that interact with the set.
- Alternative Product Promotion
- Instead of traditional product images, Sunglass Hut opts for an alternative way to promote eyewear by using models to showcase the sunglasses in action.
- Festive Branding
- Sunglass Hut embraces the holiday season and incorporates festive elements into their campaign, tapping into the trend of holiday-themed branding.
Sectors Adopting This
- Eyewear
- The Sunglass Hut campaign presents an opportunity in the eyewear industry to explore interactive advertising and alternative product promotion strategies.
- Fashion
- The campaign highlights the potential for innovative and festive branding in the fashion industry.
- Advertising and Marketing
- The use of interactive advertising in the Sunglass Hut campaign opens up new possibilities for advertising and marketing professionals to create engaging and memorable campaigns.
