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Ventilated Sun-Shielding Garments

This Sun Protection Shirt by Hammacher Keeps Your Burn Free

— June 24, 2013 — Marketing
Protecting yourself from the sun’s harmful rays should be one of your top priorities if you are concerned with staying healthy; thankfully wearing a ventilated sun protection shirt by Hammacher will keep your skin free from burns all day long.

Ventilated sun protection shirts by Hammacher are perfect for people who like to participate in outdoor activities but who don’t like applying sticky sunscreen.The ladies' shirt combines UPF 50+ sun protection with cooling ventilation to keep you safe and dry no matter how long you sit in the sun. This shirt is made from tightly woven fabric that blocks 98% of harmful UVA and UVB rays. They best part about wearing a sun protection shirt is that the microfiber fabric helps remove any moisture from your skin leaving you feeling refreshed on hot days.

Oh and you can also wear this shirt in the pool or lake without reducing the shielding effect of the fabric.
Trend Themes
1. Ventilated Sun Protection Shirts - Opportunity for creating innovative sun protection clothing that combines UPF 50+ sun protection with cooling ventilation for outdoor activities.
2. Microfiber Fabric - Disruptive innovation opportunity to develop skin-friendly fabric that removes moisture from the skin and provides sun protection.
3. Moisture-wicking Swimwear - Potential for creating swimwear that offers sun protection and does not reduce its shielding effect when worn in water.
Industry Implications
1. Outdoor Apparel - Opportunity for outdoor apparel companies to incorporate ventilation and UPF 50+ sun protection in their designs.
2. Textile Manufacturing - Disruptive innovation opportunity for textile manufacturers to develop microfiber fabrics that are both sun-protective and moisture-wicking.
3. Swimwear Industry - Opportunity for swimwear companies to create moisture-wicking swimwear that also provides sun protection.
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