Imagine if your could truly harvest the true awesome power of the sun..what would you do with it? Perhaps lighting up your family BBQ area would not be on the top ten list, however you have to admit this lil' lamp is pretty cool. Sure it's only a solar cell powered lamp that charges up it's LEDs to give the effect of absorbing the sun.. but hey.. for 50 bucks what do you expect?!
Implications - Because consumers continually yearn to develop a closer connection to nature, companies should take this opportunity to develop products, services and brands that fulfill this desire. Companies that provide nature-related products will appeal to a large demographic of consumers.