‘Sun is back’ Uses Artificial Lighting to Recreate the Outdoo
Anne Booth — October 13, 2013 — Fashion
References: behance.net & behance.net
Now that summer is gone for a while, photographer Felipe Hoyos Montoya brings back the summer heat in the ‘Sun is back’ with artificial lighting and a bikini babe. With see-through red visors and clear umbrellas to reflect the light this editorial makes sure to recreate the summer right.
The ‘Sun is back’ is for ‘Exclama Magazine’ and focuses on bikini fashions despite the weather changes. The bikinis and bathers are bright with floral patterns on many of the corset-style tops. A simple metallic chain is worn around the model’s neck in order to spice up the super looks.
A simple white background is used in many of the photographs as the girls work it in front of the artificial lighting. Felipe Hoyos Montoya presents a fashion shoot that allows the bathers to stand out and turns the studio space into a summer getaway.
The ‘Sun is back’ is for ‘Exclama Magazine’ and focuses on bikini fashions despite the weather changes. The bikinis and bathers are bright with floral patterns on many of the corset-style tops. A simple metallic chain is worn around the model’s neck in order to spice up the super looks.
A simple white background is used in many of the photographs as the girls work it in front of the artificial lighting. Felipe Hoyos Montoya presents a fashion shoot that allows the bathers to stand out and turns the studio space into a summer getaway.
Trend Themes
1. Artificial Lighting Fashion Shoots - The trend of using artificial lighting to create summer-themed fashion shoots with bright, floral bikinis and corset-style tops.
2. See-through Accessories - The trend of using see-through red visors and clear umbrellas to reflect artificial lighting in fashion shoots.
3. Metallic Chain Accessories - The trend of using simple metallic chain necklaces to add spice to summer fashion shoots.
Industry Implications
1. Fashion - The fashion industry could innovate by incorporating artificial lighting, see-through accessories, and metallic chain necklaces into summer-themed photo shoots and product displays.
2. Photography - The photography industry could drive disruptive innovation by incorporating artificial lighting and creative accessories to enhance studio shoots.
3. Advertising - The advertising industry could create disruptive innovation by incorporating artificial lighting and creative accessories into campaigns that showcase summer-themed products and services.
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