People might be able to view websites on their smartphones and tablets, but it isn't the same experience as found on a laptop or desktop; the Sumo Lounge Beanbag mobile site recognizes that huge divide. Recently launched as a way to connect with a larger audience, it does more than complement the main website.
The Sumo Lounge Beanbag Mobile Site provides exclusive deals and discounts just in time for the holiday season. This is promoted through a viral video platform that pokes fun at the brand's previous archaic ways. By embracing the mobile culture, the company hopes to better market to a "younger, trendsetting audience." It adheres to a clever cut and paste animation style that appeals to youthful sensibilities.