The iconic fast-casual restaurant chain Wayback Burgers recently expanded its summer offerings with the addition of the new Summertime Lemonade. Made with Minute Maid Lemonade, this tasty drink is the perfect way to beat the summer heat with a bold and refreshing treat.
The new delicious beverages feature a unique benefit — large strawberry hibiscus-infused ice cube made from Barrilitos Aguas Frescas. As the ice cubes melt, the Summertime Lemonade will turn from pink to a purple color from the strawberry hibiscus flavor.
The Summertime Lemonade is now available at participating locations until July 31, 2020, and is priced at $2.49 USD. The new beverage will appeal to consumers looking for a unique beverage that offers stimulating colors.
Image Credit: Wayback Burgers
Why This Trend Is Growing
- Hibiscus-infused Ice Cubes
- Opportunity for beverage companies to develop unique drinks with visually engaging colors using hibiscus-infused ice cubes.
- Refreshing Summertime Beverages
- Opportunity for restaurants and cafes to offer bold and refreshing drinks to beat the summer heat, like Wayback Burger's Summertime Lemonade.
- Visually Engaging Drinks
- Opportunity for food and beverage establishments to create visually appealing drinks that change color or have unique features, such as the changing color of the Summertime Lemonade.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to innovate and create new and unique drink offerings, leveraging ingredients like hibiscus-infused ice cubes.
- Restaurant Industry
- Opportunity for restaurants and cafes to attract customers by offering refreshing summertime beverages, like Wayback Burger's Summertime Lemonade.
- Food and Beverage Industry
- Opportunity for food and beverage establishments to stand out by creating visually appealing and unique drinks that offer a memorable experience for customers.
