Exposure to UV rays and high temperatures can lead to scalp discomfort and hair loss, and the Folligen Original Shampoo from Dr.FORHAIR is a summer scalp care solution. The shampoo contains Folligen Complex, which introduces scalp-strengthening ingredients to increase absorption rates for deep scalp penetration. There's biotin, ceramide, and Serenoa Serrulata Fruit Extract in the functional shampoo formula and it's beneficial for enhancing volume at the root and supporting scalp elasticity, all the while leaving the scalp feeling cleansed and refreshed.
The brand recognizes that people may still be finding it difficult to get in-person care at clinics and other professional settings and this product makes it easy to address scalp care concerns from the comfort of home.
Why This Trend Is Growing
- Summer Scalp Care
- The demand for products that provide scalp care during hot weather has increased, creating opportunities for brands to develop innovative and effective solutions
- Functional Shampoo
- Consumers are seeking shampoo products that offer more than just cleansing, and are interested in products with functional ingredients that address specific hair concerns such as hair loss and scalp discomfort.
- At-home Care
- The COVID-19 pandemic has led to an increased demand for at-home personal care products, providing an opportunity for brands to develop and market products that offer professional-grade results at home.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty companies can capitalize on the demand for summer scalp care and develop products that cater specifically to scalp health during hot weather.
- Pharmaceuticals
- Pharmaceutical companies can develop functional ingredients that can be used in hair care products to treat hair loss and provide relief for scalp discomfort.
- E-commerce
- The increasing demand for at-home personal care products presents an opportunity for e-commerce platforms to collaborate with beauty brands to offer customers a wider variety of specialized hair care products.
