Travel-Ready Game Collections

ROKIT's Summer Games Collection is Designed for Leisurely Time

Los Angeles-based label ROKIT introduces its latest Summer Games collection which features essential entertainment for the traveling lifestyle. Branching away from fashion designs, the brand's latest offering features a series of games and accessories are created to bring friends and family together, and it is not constrained for traveling purposes.

The collection is comprised of packs of standard playing cards complete in branding and bright orange hues, rolling trays, pairs of 19mm dice, double-six domino sets placed in a wooden box, and more. The designs are true to ROKIT's aesthetics, complete in the recognizable orange logo and branding details. The game accessories are priced from a range of $10-$35 USD and the entire Summer Games collection is now available for purchase online at ROKIT.

Travel-ready Games
ROKIT's Summer Games Collection responds to the growing demand for leisurely and portable entertainment options.
Branding Games
Designing games with branded elements and company details provides a new way of communicating with customers.
Entertainment Accessories
The popularity of non-electronic board games create an opportunity for brands to create their own game accessories and merchandise.

Sectors Adopting This

Fashion
Expanding a fashion brand into non-fashion items can be a new revenue stream and a way to expand customer base.
Toy and Game Manufacturing
Creating game accessories and board games for adults can cater to the growing demand for leisure activities that connect people.
Marketing and Advertising
Incorporating game elements for promotional purposes can be a new way to engage and connect with consumers.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 17%
Freshness 9%