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The Sugar Collective

 - Apr 24, 2008
References: sugarontheweb &
One minute chocolate is good for you, the next it's bad. That's just one small example of an item that is constantly on and off the "foods to avoid" list. Sugar in general continues to top the charts, particularly as diabetes rates sky rocket.

This ad campaign pokes fun at all the hype sugar has received as a taboo food. The ads mock people who have become hyper sensitive about consuming sugar, who avoid it like the plague, refusing to add it to their foods, going either without or using sweetener substitutes intead.

The tagline reads, "Are we not overreacting to the dangers of sugar? Learn more about sugar at".

The site has all sorts of information about sugar, what it does to you, what it's good and bad for as well as recipes.

The ads were created by Publicis Conseil, an ad agency in Paris, France.