One minute chocolate is good for you, the next it's bad. That's just one small example of an item that is constantly on and off the "foods to avoid" list. Sugar in general continues to top the charts, particularly as diabetes rates sky rocket.
This ad campaign pokes fun at all the hype sugar has received as a taboo food. The ads mock people who have become hyper sensitive about consuming sugar, who avoid it like the plague, refusing to add it to their foods, going either without or using sweetener substitutes intead.
The tagline reads, "Are we not overreacting to the dangers of sugar? Learn more about sugar at sugarontheweb.com".
The site has all sorts of information about sugar, what it does to you, what it's good and bad for as well as recipes.
The ads were created by Publicis Conseil, an ad agency in Paris, France.
Nutritional Spoof Ads
More Stats +/-
Crypto-Backed World Cup Brackets
Premium Travel Clubs
Acoustically Pleasing Concrete Speakers
Quick Preparation Single-Serve Desserts
User Onboarding Tools
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.