'Storefront' recently launched a new online tool that helps brands gauge the potential success of a pop-up shop. Many e-commerce sites have begun experimenting with temporary retail space in the form of pop-up shops. This new tool helps these companies determine whether it is worth the risk to open an offline store.
The new platform is called 'RetailGrade' and it helps brands determine whether a retail location is appropriate for a pop-up shop. The online tool provides photos of the space, as well as information about population density, nearby shopping and the performance of existing retail outlets. RetailGrade will then determine the level of foot traffic the store is likely to receive and how many of these people would be potential customers. Based on this data, brands can determine what the potential success of a pop-up shop might be in that specific area.