The Discovery Channel has lent credibity to a ringtone that can enhance breasts. By listening to the Rock Melon ringtone 20 times a day for ten consecutive days, it was shown that breast size can be enlarged through subliminal messages.
Ringtone creator Hideto Tomabechi plays deep programming messages of a baby crying. Thanks to his 'proven' research, small-chested Japanese women are flocking to the ringtone as an alternative to surgery.
Implications - With so many responsibilities emerging each day, modern consumers are looking for efficient products that complete a function. Items that don't interfere with everyday tasks while providing something extra are appealing to those with fast-paced lifestyles. In order to increase its revenue, a company could focus on creating more of their items with a multitasking element in mind.