For those looking for a comprehensive foundation that gives medium coverage, consider purchasing Pat McGrath Labs' Skin Fetish: Sublime Perfection Foundation. The unique foundation boasts a long-lasting, customizable formula that builds from sheer coverage to medium coverage. The liquid formula has a natural finish and works well on normal, dry, combination, and oily skin types.
Sublime Perfection Foundation boasts unique polymers for a smooth and luminous finish, high-purity pigments that enhance wear and feel, and a diamond core power which increases skin luminosity and radiance. This unique and well-crafted foundation also features several anti-aging ingredients including Vita-Serum Complex which minimizes the appearance of wrinkles.
This weightless and customizable foundation comes in 36 shades ranging from 'Light 1' to 'Deep 36.'
What's Driving This Trend
- Customizable Foundations
- Opportunity for disruptive innovation in the beauty industry by offering personalized foundations to meet and exceed customer needs and preferences.
- Anti-aging Ingredients
- Opportunity for disruptive innovation in the skincare industry by incorporating more vitasome complexes that minimize wrinkles and fine lines.
- Sheer-to-medium Coverage Foundation
- Opportunity for disruptive innovation in the cosmetics industry by offering formulas that can be easily adjusted from sheer to medium coverage for a natural finish.
Who This Affects Most
- Beauty
- Opportunity for the beauty industry to use artificial intelligence and machine learning algorithms in order to personalize foundation colors and formulas for their customers.
- Skincare
- Opportunity for the skincare industry to incorporate more anti-aging ingredients in their products and create more sustainable packaging in their beauty products.
- Cosmetics
- Opportunity for the cosmetics industry to include more weightless formulas that do not feel heavy on the skin and do not cause unwanted breakouts or irritations.
