Next Company model Moritz Mitterbauer rocks laid-back menswear from the Mondrean Spring 2011 collection in this Style Up Your Life editorial titled Made in L.A. He's photographed by Thomas Topf, who uses a plain blue set adorned sparsely with a white cube and overhead lamp.
Moritz Mitterbauer wears a motley array of separates in the Style Up Your Life editorial, including an unbuttoned long-sleeved shirt, leopard scarf, skull-printed short-sleeved vest and sand-colored trousers. I wouldn't place these styles with the City of Angels, necessarily, but us Angelenos are known for our diversity.
My favorite image from the editorial, however, is the one in which Mitterbauer poses with a longboard in a faded short-sleeved shirt, knee-length shorts and a beanie. Now that's authentic Los Angeles fashion!
What's Driving This Trend
- Beach Bum Fashion
- Opportunity for fashion brands to focus on laid-back and relaxed fashion styles that represent a beach or surfing lifestyle.
- L.A. Inspired Style
- Opportunity for brands to explore and create fashion collections inspired by the diverse fashion tastes and trends of Los Angeles.
- Surfing-inspired Photoshoots
- Opportunity for fashion magazines and brands to showcase their brands in a surfing or beach-inspired setting, popularising the trend.
Who This Affects Most
- Fashion
- The fashion industry can explore new collections and opportunities inspired by the beach or surfing culture for the young and young-at-heart.
- Photography
- The photography industry has the opportunity innovatively capture the surfing or beach culture with new, creative ideas.
- Magazines
- Fashion magazines can set new trends to follow for their readers by creating beach-inspired photoshoots for their models.
