The Stussy Tribe Holiday 2012 lookbook takes you on a stroll of NYC with an overload of branding. Stussy Tribe is a lifestyle brand that commenced in the 1980s by Shawn Stussy and the company slogan is literally "livin' large since 1980." The company has been extremely successful in the streetwear market and has kept the slick collections coming.
This year the Stussy Tribe Holiday collection is a mix of overt signage and relaxed casualwear. The lookbook features baseball jackets adorned with giant "S" symbols, an assortment of hats rocking the same embellishment and the full brand name on the back. Additionally, the collection offers logo-bearing activewear including track pants and hoodies. Stussy maximizes its promotion by emblazoning all its merchandise with its branding and promoting "living the dream."
The Stussy Tribe Holiday 2012 lookbook is the embodiment of hip men's streetwear.
What's Driving This Trend
- Branding Overload
- Opportunity for brands to experiment with overt branding on clothing and accessories in streetwear market.
- Logo-bearing Activewear
- Opportunity for activewear brands to incorporate branding in their products with track pants and hoodies bearing logos.
- Revitalizing 80's Streetwear
- Opportunity to bring back and modernize streetwear fashion trends from the 1980s.
Who This Affects Most
- Fashion
- Fashion industry can experiment more with overt branding and activewear to cater to the streetwear market.
- Advertising
- Opportunity for advertising agencies to create impactful branding campaigns for fashion brands.
- Retail
- Retail industry can cater to streetwear fashion trends from the 1980s and provide a unique in-store shopping experience for customers.
