This line of Studio Ghibli clothing uses the whimsical characters, settings and motifs from six of the Japanese film studio's most famous movies.
The stylish clothing incorporates the imagery of titles like 'Spirited Away,' 'Kiki's Delivery Service' and 'Castle in the Sky' into charming t-shirts, button downs and sweatshirts. The Studio Ghibli clothing collection comes from Wizards of the West, a Toronto-based apparel company. Company founder Jason West says that he was inspired by the work of Studio Ghibli and its most celebrated filmmaker Hayao Miyazaki -- particularly by the incredible global reach and passionate fandom of the animated movies.
This Studio Ghibli clothing is a great example of a fashion brand tapping into a pre-existent pop cultural fandom by creating whimsical designs that cater to an established group of passionate consumers.