Supervsn Studios introduces its latest collaborative project done alongside Pacsun with the new launch of the STUDIOS brand. This extends from Pacsun as it is packed with activewear silhouettes in the form of both accessories and apparel.
The new drop will see four installments a year and delivers designs that stem from a streetwear mindset and functional seasonal looks for both men and women. This drop is centered around Summer '22 and it is made up of windbreaker jackets, sweatpants, tees, shorts, hoodies, and caps. The color palette is vivid with bright hints of moss green, powder blue, as well as black. The graphic details can be seen nodding to the branding on the front side of the designs.
Image Credit: Supervsn Studios, Pacsun, STUDIO
Why This Trend Is Growing
- Seasonal Activewear Collaborations
- Brands can partner with activewear companies to release seasonal collections and capitalize on the demand for functional yet stylish workout clothes.
- Streetwear-inspired Athleisure
- Athletic brands can adopt a streetwear mindset for their activewear designs to create fresh and unexpected styles that resonate with younger consumers.
- Vibrant Color Palettes for Activewear
- Activewear brands can offer brightly colored collections with unique color palettes to stand out in a crowded market and appeal to consumers' desire for self-expression through fashion.
Industries Being Reshaped
- Fashion Retail
- Retailers can collaborate with activewear brands to release exclusive seasonal collections and drive sales, offering fresh designs and limited edition drops to excite customers.
- Athletic Apparel
- Athletic apparel companies can adopt a streetwear-inspired approach and collaborate with lifestyle brands to offer athleisure collections for everyday wear, attracting consumers beyond traditional sports and workout activities.
- Graphic Design
- Graphic designers can explore bold and colorful designs for activewear collections, working with brands to create visually striking prints and branding that capture the attention of consumers seeking unique and trendsetting clothing.
