Design duo Alex Torrey and Jonathan Torrey have started a charitable clothing line that features elementary students' drawings and doodles. The label is called 'Umano' and the goal is to help raise money for art and education.
The Torrey brothers collected students' drawings during their trips to Harlem, Peru, Mexico, Athens and Georgia. At each location, the brothers would drop off bags of art supplies and encourage the students to draw whatever came to mind. After collecting all of the doodles, the brothers then printed them onto a series of t-shirts and tank tops. The brothers try to leave the drawings exactly as they are and they make no effort to straighten lines or alter anything in the design.
For every t-shirt sold, the company donates backpacks filled with art supplies to schools in need. Through the Umano line, the brothers hope that they can supplement art education and encourage children to embrace their creativity.
Why This Trend Is Growing
- Charitable Clothing
- Opportunity for companies to create innovative, purpose-driven clothing brands that give back to the community
- Student Art Collaborations
- Potential for artists and designers to collaborate with students and create unique clothing lines that showcase their creativity
- Art Supplies for Schools
- Growing trend of companies donating art supplies to schools in need to supplement art education
Industries Being Reshaped
- Fashion
- The fashion industry can innovate with more giving back initiatives and collaborate with artists
- Education
- More businesses can step in to help supplement and support art education in schools
- Non-profit
- Non-profits dedicated to providing art education to underprivileged children can partner with companies like Umano to create unique fundraising initiatives.
