Stüssy Delivers a Range of Seasonal Eyewear for SS18
Streetwear label Stüssy introduces its new collection of seasonal eyewear following its relaxed spring/summer 2018 apparel. The brand drops six eyewear frames in total to transition into spring, with aesthetics that exude sleek vibes and more vintage retro looks as well. Every style takes on a unique name. There is the Benny, the Arthur, the Naomi, the Remus, the Liam, and the Michael. All of which boast branding details on the arms and are constructed in Japan with premium qualities.
The Arthur frames are circular with a brown tint, the Liam is tinted in yellow with clear circular frames, the Benny frames are thin and round. The Remus is thicker framed with a cat eye in deep blue, Naomi boasts a retro look with thicker dark frames, and the Michael is more rectangular with a tinted translucent frame. The six-piece collection is now available online and in store.
The Arthur frames are circular with a brown tint, the Liam is tinted in yellow with clear circular frames, the Benny frames are thin and round. The Remus is thicker framed with a cat eye in deep blue, Naomi boasts a retro look with thicker dark frames, and the Michael is more rectangular with a tinted translucent frame. The six-piece collection is now available online and in store.
Trend Themes
1. Retro Eyewear - Brands can offer seasonal collections of eyewear that feature vintage and retro designs, appealing to customers' nostalgia for past trends.
2. Premium Eyewear Quality - There is an opportunity for eyewear brands to offer premium quality materials and design for their products, potentially charging a higher price point.
3. Brand Collaboration - Eyewear brands can partner with fashion labels and streetwear labels to create unique and exclusive eyewear products, driving interest and sales from both customer bases.
Industry Implications
1. Fashion Industry - Eyewear is an accessory that can complement a fashion brand's seasonal collections, with the potential to create exclusive collaborations and generate new revenue streams.
2. Eyewear Industry - Offering retro designs and premium quality materials may differentiate brands in a crowded eyewear market and appeal to customers looking for unique and high-end products.
3. Streetwear Industry - Collaborating with eyewear brands can create opportunities for fashion labels to expand their brand reach and offer exclusive products to their customers.
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