Aiming to shift public opinion against capital punishment, Amnesty International released a thought provoking campaign called 'Strong Dish.' The organization printed life-sized photographs of the last meals of wrongfully executed men on paper place mats. The mats were then placed on food court trays across Puerto Rico. Along with the striking image was text that read "What would you order for your last meal?"
Ad agency DDB Latina conceived the ads in order to help Amnesty International convince Puerto Ricans that legalizing the death penalty is wrong. Photographer James Reynolds was commissioned to extend his existing 'Last Suppers' collection to include the meals of five innocent men who were executed in America. The new pictures reached millions of people online and several thousand offline.