Sunny Citrus-Infused Scarves

The New Striiiipes Agrum Scarves Collection is Perfect for Summer

Coming out just in time for your summer accessory shopping, the new Striiiipes Agrum Scarves Collection is bright, poppy and full of fun.

Striiipes is a Paris-based accessory brand that sells cute and chic items online. The new collection is in keeping with the tradition of the brand. The small three scarf collection is made of luxurious 100% twill silk.

Each item in the Striiiipes Agrum Scarves Collection is inspired by vintage fruit wrappers. They each have an adorably chic little name that perfectly sum up the feel of the item. First is ‘Tonic,’ which has a large print of oranges on a blue background with yellow surrounding it in the very middle. Then there is ‘Pico,’ which has a lemon in the center with black behind it and yellow circles swirling around. Finally is ‘Peps,’ which again has oranges but this time a beautiful light green is used to offset oranges, blues, yellows and oranges.

Vintage Fruit Wrapper Inspiration
Opportunity for brands to incorporate nostalgic fruit packaging designs into their products for a unique and eye-catching aesthetic.
Luxurious Twill Silk Materials
Disruptive innovation opportunity for designers to explore the use of luxurious twill silk in other accessory products, offering a high-end and elegant option for consumers.
Bright and Poppy Summer Accessories
Potential for brands to create vibrant and playful accessories that capture the essence of summer, appealing to consumers seeking cheerful and lively fashion options.

Industries Being Reshaped

Fashion Accessories
Opportunity for accessory brands to incorporate vintage fruit wrapper-inspired designs into their product line, offering unique and trendy options for consumers.
Luxury Fashion
Disruptive innovation possibility for luxury fashion brands to experiment with twill silk materials in their collections, providing an upscale and exclusive offering to their customers.
Seasonal Fashion
Potential for brands specializing in seasonal fashion to create bright and poppy accessories that align with the summer vibe, targeting consumers who enjoy on-trend and seasonally-relevant style choices.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 32%
Freshness 8%