Reebok turns its attention to the sport of Basketball and Biking in the latest Street Sleigh collection for this holiday season. The capsule draws inspiration from moto influences and nods to the I3 Motosports narrative that honors NBA's Allen Iverson.
The former athlete joins the sportswear label on the capsule that delivers footwear and apparel designs that are true to both sporty cultures. The color palette is predominantly red for a bold detail and the Reebok Question Mid and Classic Leather Legacy are detailed with it. The upper of the Question Mid boasts black full grain leather materials and complete with glossy detailing. The lifestyle Classic Leather Legacy shoes are also complete with glossy coating for a clean look.
Image Credit: Reebok
Key Themes Behind This Trend
- Sport-moto Capsules
- Opportunity to disrupt the fashion retail industry by combining elements of different sports and lifestyles into one cohesive collection.
- Athlete-collaboration Capsules
- The trend of collaborating with famous athletes presents an opportunity for athletic brands to design more personalized and exclusive products for their customers.
- Glossy-coating Footwear
- There is opportunity for footwear brands to innovate and experiment with glossy-coating materials on their products to create a unique and visually-striking look.
Where This Applies
- Fashion Retail
- Fashion brands can explore the trend of fusing different sports and lifestyles into one cohesive collection to target a wider range of customers.
- Athletic Footwear
- Athletic footwear companies can tap into the trend of athlete collaborations to create personalized and exclusive products for their customers.
- Footwear Design and Manufacturing
- The trend for glossy-coating on footwear presents an opportunity for material innovation and experimentation in the footwear manufacturing industry.
