Champion Athleticwear, the authentic athletic apparel label founded in 1919, is preparing for outdoor conditions with the launch of its newest product innovation, the Reverse Weave StormShell Fleece. The outwear jacket reinvents the brand's iconic Reverse Weave hoodie by incorporating outdoor elements like a unique three-layer fabric that provides water repellency, a windproof barrier, and Thermolite heat retention technology.
Ned Munroe, Chief Global Design Officer at Hanesbrands, Inc, commented on the new Stormshell Fleece launch, stating: “We wanted to create a garment that had the quality and comfort everyone expects of our products but that featured the functionality and utility of an outerwear jacket. Every aspect of this hoodie, from the fabric, hood and zippers, was carefully innovated with the mindset of addressing the specific lifestyle needs of consumers, further establishing the sweats category so they can now wear them in different conditions.”
The premium Champion Reverse Weave StormShell Fleece is offered in classic colorways–black and oxford heather gray. The hoodies are available in two styles, an anorak hoodie retailing for $175 and a full-zip hoodie retailing for $150, available exclusively on Champion.com and in Champion retail stores.
Image Credit: Champion
What's Driving This Trend
- Water-repellent Outdoor Clothing
- The Reverse Weave StormShell Fleece is an example of the integration of outdoor technology into everyday clothing, creating a trend of water-repellent outdoor clothing.
- Functional Fashion
- Champion's incorporation of outdoor elements into their hoodies is an example of the trend of functional fashion.
- Innovative Fabric Technology
- The three-layer fabric technology in the StormShell Fleece is an example of the trend towards innovative fabric technology in clothing.
Who This Affects Most
- Athletic Apparel
- Champion Athleticwear's launch of the StormShell Fleece is a disruptive innovation opportunity for the athletic apparel industry by incorporating outdoor performance technology into athletic clothing.
- Fashion Retail
- The trend of functional fashion presents a disruptive innovation opportunity for fashion retail to create clothing that not only looks good but also serves a specific purpose or function.
- Textile Manufacturing
- The trend towards innovative fabric technology presents a disruptive innovation opportunity for textile manufacturing to create new materials and processes for the apparel industry.
