Champion Athleticwear, the authentic athletic apparel label founded in 1919, is preparing for outdoor conditions with the launch of its newest product innovation, the Reverse Weave StormShell Fleece. The outwear jacket reinvents the brand's iconic Reverse Weave hoodie by incorporating outdoor elements like a unique three-layer fabric that provides water repellency, a windproof barrier, and Thermolite heat retention technology.
Ned Munroe, Chief Global Design Officer at Hanesbrands, Inc, commented on the new Stormshell Fleece launch, stating: “We wanted to create a garment that had the quality and comfort everyone expects of our products but that featured the functionality and utility of an outerwear jacket. Every aspect of this hoodie, from the fabric, hood and zippers, was carefully innovated with the mindset of addressing the specific lifestyle needs of consumers, further establishing the sweats category so they can now wear them in different conditions.”
The premium Champion Reverse Weave StormShell Fleece is offered in classic colorways–black and oxford heather gray. The hoodies are available in two styles, an anorak hoodie retailing for $175 and a full-zip hoodie retailing for $150, available exclusively on Champion.com and in Champion retail stores.
Image Credit: Champion